BIOSTARKS
CASE STUDY // 04
Over the last year, Santara Partnerships worked closely with Biostarks to increase brand awareness and drive education and sales of the Biostarks product range and specifically, Biostarks’ core product; an at home blood-testing kit that provides insights on how to improve performance through the optimization of individual nutrition strategy and biomarker levels.
To do this, Santara Partnerships implemented an ambassador programme and delivered the strategic activation of rights and IP to form connections within the fitness and endurance sports communities.
Santara Partnerships identified and contracted world leading endurance sport athletes and CrossFit games competitors including Rudy von Berg, Emma Pallant-Browne and Willy Georges and through a range of activations across content and social, utilised ambassadors as the vehicles to introduce and educate their loyal communities on the Biostarks offering.
To date, Santara has created a selection of engaging short form content and imagery, including 4 hero films which together accumulated over 350,000 content views across ambassador channels.
Alongside the ambassador programme, Santara Partnerships developed and executed a media buying strategy that included adverts featured on Triathlon podcast ‘Breakfast with Bob’ which accumulated over 2 million minutes of viewing time and, more importantly, unlocked meaningful conversations between Biostarks and a captive audience of endurance athletes that helped the brand build stronger connections with the endurance sports and functional fitness space.
CASE STUDY // 04