TEXACO
CASE STUDY // 01
For the past five years Santara has worked closely with Texaco Lubricants developing the strategy behind and managing the activation of the Texaco brand ambassador programme. Aligning with Texaco’s core values and brand position of Enduring Performance, the programme is made up of athletes from the world of endurance sport including Olympic and World Triathlon Champion, Kristian Blummenfelt, and leading endurance racing driver, Oliver Webb.
A range of ambassador activations across social, content and events, has enabled Texaco to build stronger connections to its customers, colleagues and community through sport, while also unlocking meaningful conversations with its audience.
CASE STUDY // 01