TURF GAMES
CASE STUDY // 03
Santara Partnerships worked closely with the Turf Games team to refine the partnership strategy, align on category focus and develop the rights offering in a bid to create new partnerships between Turf Games and leading brands.
The Santara Partnerships team created and developed sales campaigns within specific brand categories targeting brands that were the right fit for the Turf Games audiences. The results? The creation of numerous brand partnerships with leading brands that include NOCCO, Optimum Nutrition, HYPERICE, HECK Foods, Puresport and others, that enhance the overall event and athlete experience while generating commercial revenue for Turf Games.
CASE STUDY // 03