SANTARA STUDIOS
X
ON RUNNING
X
SANTARA STUDIOS X ON RUNNING X
Off the back of Santara Group officially signing On Running as the new run (footwear & apparel) partner of the then Ironman 70.3 World Champion, Gustav Iden, On briefed Santara Studios to create some exciting assets to announce its partnership with Gustav.
Santara Studios arranged for a content crew to capture the content for On while Gustav was on the ground in Kona, Hawaii. The plan was that the content would be shot two weeks out from the Ironman World Championship and with a quick post production turnaround, On would have the content ready to publish on their channels ahead of Gustav competing in his first full distance Ironman World Championship event.
The deliverables included one hero reveal reel, an interview with Gustav shot specifically for reels and a selection of imagery. Santara Studios worked closely with the content crew and On to ensure feedback and publishing deadlines were met. The Gustav x On reveal reel was published on On’s IG channel three days out from the Ironman World Championship - which Gustav went on to win - and to date, has recorded 198k views and 5000+ likes.
